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About
After finishing my Bachelor's Degree in Graphic Design at the Gerrit Rietveld Academie,
I have been working as a Freelance Graphic Designer in a collective studio in Amsterdam.
If you have any questions or work we could do together just drop me a line here.
Amsterdam (+31) 0630269315
Sweden (+46) 0702884647
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POOF!
This is a book about emotional attachment to objects and how individual they are. The same object will hold tremendous value for one person, when the other would discard it as trash.
The Book is divided in three chapters. In the first people describe the things they value the most. The second chapter is photography of objects from lost and found boxes. And the third one is about people describing objects with high emotional value that they lost. |
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Circle line
In 1957 Russell Kirsch took an analogue picture of his infant son and scanned it into a computer. Kirsch made this, the first digital image ever, using a light sensitive apparatus that transformed his picture into the binary language of computers.
The digital image was made up of individual square elements that was arranged in a grid of rows and columns. These elements are called pixels. When asked why he choose squares he said "squares was the logical thing to do". After this the square pixel became the norm for digital graphics, which is still in use today.
Early on, the amount of squares building up an image was built up of was limited due to restricted hardware capacity. This called for ingenuity and creative solutions when it came to creating graphics, as seen in the many video games during the 1980s. At that time digital imagery did not try to emulate a visual style from any other medium. It was representational but at the same time abstract enough, giving room for interpretation.
As hardware and software advances were made the amount of pixels grew, and today digital graphics mimic and recreate reality rather than illustrate it. |
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It's not there
The human brain faces many challenges as it tries to interpret signals being sent by the eye's retina. Humans can recognize an object within a fraction of a second even if there are no clues to what kind of object it might be. The brain compensates for visual information that is incomplete, noisy or partially occluded. These compensations are basically assumptions that are based on previous visual experiences.
If we see a distorted image of an object or face, which appears meaningless when seen for the first time, it is easily recognized after looking at an undistorted version of the same image. The brain makes sense of the image even if the undistorted corresponding image is not exactly the same as the first one.
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Lost Art Form of Trolling
| "The lost art form of Trolling" is about virtual interaction with a focus on trolling. How the rules of social interaction are different and sometimes non existent. |
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Rietveld bookbinding workshop
We took on this project because we wanted to spread and unveil the possibilities of bookbinding that are available at the Rietveld. To show people from other departments what we at graphic design took for granted. By listing and explaining the small but important things you have to think about to get the desired result.
And by making and documenting the different techniques available in blank and basic way to emphasizing the function, whereby techniques can be chosen which relate to the content.
• Rietveld bookbinding workshop Homepage
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Amsterdam Art/Book Fair
We wanted to visualize the AA/BF as a very contemporary book fair its focus being on reflecting on emerging practices and developments in art. The fair is divided into two parts: the lectures and the publishers exhibiting. Our green image, which is the base of the fair's identity, consists out of two objects, a dustcover placed within a grid. The dustcover represents the many publishers and the empty space they will fill. The grid represents the lectures which gives everything a perspective and puts it in a context.
• Amsterdam Art/Book Fair Homepage
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Work Made by Hand
| This is a compilation of interviews with thirteen different conceptual artists. The inquires was about the process of working with once hands and how it effects a persons work. Can a conceptual artist simple hand of their concept to a third party as in "art by telephone" or would this cripple the final piece potential? |
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Random Type
| The construction started with a random person being chosen. The selected person was then asked to make two stamps of her choosing. With the two stamps, a palette of different types of ink and paint and a pile of A4 paper the process of constructing letters begun. The stamping of letters and the inking and/or coloring of stamps was made without looking (one letter per paper). By making six versions of each letter one will get different characteristics each time, even if typing the same character. |
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Pattern
| Two books, one with pattens and one where the pattens are applied. |
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New Words
| This is a collaboration with other graphic designers in a search for new words. |
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Again Into
| A A4 booklet made during the process of trying to find the middle ground between digitally and handmade works. |
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Filters
In the late 1980s one of the most influential image manipulation programs of today was launched. One of the key reasons for its success were its filter functions. Filter is an umbrella term under which several image distortion techniques are sorted. Most filters have an analogue origin, such as the "Emboss", "Palette knife" and "Rough pastels" filters. There are also filters like "Extrude" and "Radial blur zoom" which were thought up and created solely in the digital realm.
An attempt to find a middle ground between digital and analogue was made by recreating a selection of digital filters with analogue means. |
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Intervention
| Working with fashion advertisements. Final order goes from happy to angry. |
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Bred
| This is a compilations of different experiments with broken script. Searching for different ways to renew it or simply finding beautiful details and combinations (this is an ongoing project). |
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An afternoon stroll
| A photo book compiled with fictional text and pictures as a comment on reality. |
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Poster
| A selection of posters for different events. |
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OCTC
| A short fictional text divided into four chapters. The booklet is a fold out with its pictures on the inside. |
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